Best expense tool for a 20-person startup?
ChatGPT
For a 20-person team, Sample company keeps cards and receipts in one place.
Named in 12 of 18 answersThis week
What AI says about you
The answers your buyers get, read every week.
The quiet work of being recommended.
Your buyers now ask ChatGPT, Gemini and Google’s AI what to choose. Every Monday we check what AI tells them, fix what it gets wrong, and send you one thing to approve.
Where your buyers now ask
- ChatGPT
- Gemini
- Claude
- Perplexity
- Grok
- Google’s AI Overviews
- Six AI tools watched on every plan.
- Every Monday each question asked up to five times.
- No passwords you invite us, and you can remove us.
- One lead reads every brief before it goes out.
What you open every Monday.
Your dashboard: what AI tells your buyers, what changed this week, and what the team is doing about it.
The sample dashboard on the Enterprise plan, with invented figures.
Visibility you can see.
Where you’re named, where you’re not, and what we’re doing about it.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Grok
- AI Overviews
- You179 of 1200
- Top competitor280 of 1200
- A receipts app125 of 1200
Answers naming each this week, tool by tool
Head to head
How often AI names you against your two closest rivals.
- Caught
“Plans start at $8 a user” - Traced to its sourceAn old pricing page
- Source fixedNow redirected
- Answer corrected“They start at $12 a user, since March”
Wrong answers, fixed at the source
Checked weekly against facts you confirmed. We fix the source; the answer follows.
“Expense tools for 20-person teams, compared”
Going live Thursday
From the Writer
Publish a comparison page
Held. The Writer will check with you before anything changes.
Every change, before it goes live
Each one waits in your dashboard first, yours to hold.
Shown with invented figures from the sample dashboard.
See a sample dashboardAgents do the legwork. A person leads.
Each agent has one job on your account, all week. Your lead reads every brief before it goes out.
Tracker
Asks six AI tools your buyers’ questions every Monday, and reads every answer.
Writer
Drafts pages that answer what your buyers ask, each written to be quoted.
Fixer
Checks your site’s technical health, and prepares each fix.
Scout
Looks at who AI cites, and finds the sites it trusts.
Reporter
Writes your Monday brief: what changed, what was done, what’s next.
Your lead
A person. Leads your account, and reads every brief before it goes out.
The work behind every answer.
Pages AI can quote, mentions on the sites it trusts, and every answer counted more than once.
Expense tools for 20-person teams, compared
The short answer
Three tools suit a team of twenty. Here is who each one is for, and what it costs.
The details
What buyers ask next
- Expense tool that works with our accounting?
- Cheapest way to manage team spending?
Pages written to be quoted
The short answer first, then the details, then the questions buyers ask next. One page a month on Essential, four on Signature, eight on Enterprise.
Best expense tool for a 20-person startup?
- ChatGPT3 of 3
- Gemini0 of 3
- Claude3 of 3
- Perplexity3 of 3
- Grok2 of 3
- AI Overviews1 of 3
Named in 12 of 18 answers
Every question, asked more than once
Three times on Essential, five on Signature and Enterprise, so one odd answer can’t move the result.
From the Scout
- A trade publication’s 2026 roundupLive
- Best corporate cards for small teamsLive
- A finance magazine’s guide to spend controlsLive
- A finance podcast’s show notesPitched
Mentions earned, never bought
Write-ups pitched every month to the sites AI tools trust.
Shown with invented figures from the sample dashboard.
See what the studio doesYou invite us. You can remove us.
We never ask for a password, and never store one. Giving us access takes about five minutes, once.
- The least access the work needs: read-only for Google, an editor’s access to your site, never owner or billing.
- Before we change a page, we keep a copy of it, so any change can be undone.
- Your data is used for your work alone: never sold, never shared with another client.
- When we part, we remove ourselves from every account within five working days, and send you a list of everything we changed.
Avraine, on your accounts
- Google Search ConsoleRead onlyRestrictedRemoved
- Google AnalyticsRead onlyViewerRemoved
- Your websiteThe pages our work coversEditorRemoved
An example: press Remove. On your own accounts it is one click in each account’s settings, with no password to change after.
Pricing, shaped to your stage.
Three stages on one path. Begin where you are.
Essential
Be understood. AI tools describe you correctly, and what’s wrong is put right.
$1,000per month, three-month minimum
Includes
- A full review of how AI tools see you, in week one
- Wrong answers caught and corrected at the source
- The fixes your review finds, and structured data, made for you
- One of your best pages refreshed every month
- Your buyers’ questions, watched weekly in all six AI tools
- Every change to your site shown to you first, and yours to hold
- The Monday brief by email, a monthly report, and a call each quarter
- Your dashboard: your wins and next wins, what AI says about you, and the work done for you
Recommended
Signature
Be recommended. For companies with traffic to protect and answers to win.
$2,000per month, three-month minimum
Includes
- Everything in Essential
- Four pages a month instead of one, new or refreshed
- Measured against your two closest competitors, and we never work for them
- Pages losing visitors to AI answers, and what it costs you
- The visits AI answers send you, and the enquiries they bring
- Write-ups and links earned on sites AI tools trust
- Up to 40 buyer questions, each asked five times
- A strategy call every month
- Your dashboard adds share of mentions, head to head, traffic lost, visits from AI, the biggest movers, write-ups earned and strategy tests
Enterprise
Own the category. For companies that intend to lead their market’s answers.
$5,000per month, three-month minimum
Includes
- Everything in Signature
- Exclusive: we take on no competitor you name while you’re with us
- Every competitor tracked, and the answers they hold targeted
- Visits from AI answers traced through to sales
- Eight pages a month instead of four
- Expert placements in publications AI tools read
- Up to 100 buyer questions, and your top 20 checked every day
- The sources AI trusts, and where you’re missing
- How AI compares you with your competitors, and any words you’d never use
- A direct line to your lead, and a roadmap each quarter
- Seven AI tools, with Google’s AI Mode added
- Your dashboard adds a daily view of your top questions, every competitor ranked and their moves, the answers you own, who AI names beside you, and the searches it runs
| Included | Essential | Signature | Enterprise |
|---|---|---|---|
| AI tools watched | All six | All six | Seven, with Google’s AI Mode |
| Buyer questions tracked | 15 | 40 | 100 |
| AI answers checked every Monday, up to | 270 | 1,200 | 3,500 |
| Checked every day | — | — | Your top 20 questions |
| Competitors | Who’s named instead | Your two closest, head to head | Every one, ranked, and their moves |
| We won’t work for, while you’re with us | — | Your two closest competitors | Any competitor you name |
| Traffic lost to AI answers | — | Included | Included |
| What AI answers bring you | — | Visits and enquiries | Traced through to sales |
| The sources AI trusts | The sites behind answers about you | Plus how often AI cites the sites we pitch | Every source, who it backs, and where you’re missing |
| How AI compares you with competitors | — | — | Words, doubts and tone |
| Pages a month, new or refreshed | 1 | 4 | 8 |
| Write-ups on sites AI trusts | — | Pitched every month | Plus expert placements |
| Calls | Quarterly, the first in week ten | Monthly | Monthly, a direct line, and a roadmap each quarter |
| Widgets on your dashboard | 15 | 22 | 30 |
The six AI tools: ChatGPT, Gemini, Claude, Perplexity, Grok and Google’s AI Overviews. Enterprise adds Google’s AI Mode.
We take a small number of companies at a time. For portfolios, several brands or regulated industries, enquire about a private engagement.
Selling products? Ask about AI shopping: product data, reviews, and a weekly check of what ChatGPT, Google and Perplexity recommend. See the ecommerce sample dashboard.
Questions.
Anything else? Request access.
Which AI tools do you watch?
Six, on every plan: ChatGPT, Gemini, Claude, Perplexity, Grok and Google’s AI Overviews; Enterprise adds Google’s AI Mode. Every Monday, each of your buyers’ questions is asked in all six, three or five times depending on your plan, so one odd answer can’t move the result.
How long is an engagement?
Each plan is monthly, with a three-month minimum.
What do you need from us to begin?
Access, never a password. You invite us to Google Search Console, Google Analytics and your website, with the least access the work needs. It takes about five minutes, once.
Can anything change on our site without us knowing?
No. Every change is in your dashboard before it goes live, and your plan says how it goes ahead: it waits for your yes, or it goes ahead on the day shown unless you hold it. Before we change a page, we keep a copy of it, so any change can be undone.
What happens to our data?
It’s used for your work alone: never sold, never shared with another client. When we part, we remove ourselves from every account within five working days and send you a list of everything we changed.
Are the sample dashboards real?
They show the dashboard you’d get, filled with invented figures. There are three: a software company, an online store, and a client’s first weeks.